Revenue attribution
Connect sales to the source that created them
Compare organic search, paid campaigns, influencer links, Reddit, newsletters, affiliates, and direct traffic against actual purchase and revenue outcomes.
Ecommerce funnel optimization for revenue-first stores
See which traffic sources, product pages, campaigns, checkout actions, and payment events turn store visitors into customers, without getting buried in complex analytics.
Checkout and purchase attribution•Product-page journey visibility•Traffic quality by source and campaign
5,000events free every month for stores testing better attribution
Ecommerce funnels
See where buyers come from and where shoppers drop off
PRODUCT PAGES • CHECKOUT STEPS • PURCHASE REVENUE
Checkout funnel
Find cart and checkout drop-offs faster
Create funnels from product views to add to cart, checkout initiation, payment success, and repeat purchase so you know exactly where the store is leaking revenue.
Journey view
Understand the full shopper path
See how visitors move across home, collection, product, cart, checkout, and post-purchase pages before they buy or leave.
Custom events
Track ecommerce actions that matter
Track product interest, cart actions, coupon use, checkout starts, lead magnets, subscriptions, and post-purchase actions with custom goals or server-side payment events.
Campaign analytics
Measure UTM campaigns by buyer quality
Filter ecommerce analytics by campaign, source, medium, country, device, page, or hostname to learn which traffic creates buying intent.
AI insights
Get weekly store performance signals
Use AI weekly reports to spot changes in traffic quality, conversion patterns, revenue sources, and funnel behavior before they become expensive problems.
Ecommerce analytics FAQ
Questions about ecommerce funnel optimization
Can Faurya track ecommerce purchases?
Yes. Faurya can connect supported payment and ecommerce workflows so revenue can be viewed alongside traffic, campaigns, journeys, and funnel steps.
Can I use Faurya with Shopify?
Yes. Faurya has a Shopify integration path for connecting a store and pairing Shopify outcomes with traffic attribution context. Store owners can also use tracking and goal setup depending on their implementation.
What ecommerce funnel steps should I track first?
Start with product page visit, add to cart, initiate checkout, payment, and refund or repeat purchase if relevant. You can add more events later after the core funnel is clean.
Can Faurya show which campaign drove purchases?
Faurya can organize analytics by traffic sources, referrers, campaigns, UTM parameters, pages, goals, and revenue attribution so you can compare campaigns by outcome, not only clicks.
Is Faurya only for stores with high traffic?
No. Smaller ecommerce teams can use the free monthly event tier to understand traffic quality, product-page behavior, and early purchase signals before scaling paid campaigns.