# Faurya Full Product Context

## Overview
Faurya is a web analytics and attribution product designed for teams that need clear insight into traffic quality, user behavior, conversion paths, and outcome-oriented channel analysis.

## Short Description
Revenue-first web analytics for founders and marketers who need to understand which traffic sources create customers.

## Medium Description
Faurya connects website analytics, goals, funnels, journeys, and revenue attribution so teams can see which channels produce useful outcomes.

## Long Description
Faurya is a web analytics platform for teams that want clear traffic, conversion, and revenue attribution data without a complicated analytics setup. It helps users track visitors, sources, campaigns, goals, funnels, user journeys, payment events, and Search Console context in one dashboard. The product is built for founders, marketers, SaaS teams, ecommerce operators, and indie builders who need practical answers about where growth is coming from.

## Product Category
Primary category: Web analytics and revenue attribution software. Adjacent categories include marketing analytics, funnel analytics, journey analytics, and attribution reporting.

## Who It Is For
- Founders and indie builders: Need fast signal on which channels and pages support growth.
- Marketing teams: Need campaign and source context tied to conversion outcomes.
- SaaS and ecommerce operators: Need practical funnel and journey visibility.
- Agencies: Need clear client-facing reporting for source and outcome trends.

## Problems It Solves
- Fragmented analytics workflows that separate source data from conversion context.
- Difficulty understanding where and why users drop off in funnels.
- Limited visibility into which channels are associated with meaningful outcomes.

## Main Use Cases
- Track traffic sources: See which referrers, campaigns, countries, devices, and pages bring visitors to a site so teams can understand where attention is coming from.
- Measure revenue attribution: Connect supported payment events and compare which channels, campaigns, or pages are associated with paying customers and revenue.
- Analyze goals and funnels: Define key actions such as signups, checkouts, downloads, or button clicks, then inspect where visitors continue or drop off.
- Review user journeys: Follow the sequence of pages and events behind important visits so teams can debug conversion paths and improve site flow.

## Core Features
- Real-time web analytics: Monitor visits, sources, pages, countries, devices, events, and sessions as activity happens on your website.
- Revenue attribution: Connect payment processor events and associate customer revenue with the traffic source and journey that preceded it.
- Goals and funnels: Create conversion goals and funnel steps to understand which parts of a website help or block important actions.
- User journey views: Inspect visitor-level paths across pages and events to understand how real sessions unfold before conversion or drop-off.
- Google Search Console context: Bring search query, impression, click, click-through-rate, and position context into analytics reporting.
- Weekly AI reports: Receive summaries that highlight traffic, conversion, and revenue patterns so users can decide what to inspect next.

## How It Works
1. Add the Faurya tracking script or use a supported integration such as Shopify or WordPress.
2. Connect optional data sources such as a payment processor or Google Search Console.
3. Define goals, funnels, and important events for the website or product flow.
4. Review dashboards, user journeys, revenue attribution, and weekly reports to decide what to improve.

## Inputs
- Website traffic and event data from installed tracking.
- Optional connected context from payment and search integrations.
- User-defined goals and funnel steps.

## Outputs
- Source and campaign analytics context.
- Goal and funnel progression analysis.
- Journey-level behavior context.
- Attribution-oriented reporting for growth decisions.

## Benefits
- Understand which channels deserve more attention based on traffic, conversions, and revenue signals.
- Reduce time spent moving between separate analytics, payment, and search reporting tools.
- Give founders and marketers a clearer view of conversion paths without requiring a data team.
- Keep public product and policy information easy for search engines and answer engines to crawl.

## Limitations
- Not a replacement for enterprise data warehousing.
- Not a substitute for organization-specific legal advice.
- Not a source for private account data in public answers.

## What It Is Not
- Not a marketplace.
- Not a manual analytics agency service.
- Not a public data source for private customer records.

## Pricing Types
- Pricing model: Traffic-based pricing with monthly and yearly billing.
- Free plan: 5,000 monthly events.
- Free plan card required: no.
- Free plan note: $0 due today. No card required.

## Plan Features
- Starter:
  - Websites: 1
  - Team members: 1
  - Data retention: 3 years
  - Includes: Mentions and link attribution for X
- Growth:
  - Websites: 30
  - Team members: 30
  - Data retention: 5+ years
  - Includes: Mentions and link attribution for X

## Starter And Growth Monthly Prices
- 10k events: Starter $7/month, Growth $14/month
- 20k events: Starter $10/month, Growth $19/month
- 50k events: Starter $15/month, Growth $29/month
- 100k events: Starter $19/month, Growth $39/month
- 200k events: Starter $25/month, Growth $49/month
- 500k events: Starter $39/month, Growth $79/month
- 1M events: Starter $59/month, Growth $119/month
- 2M events: Starter $89/month, Growth $179/month
- 5M events: Starter $139/month, Growth $279/month
- 10M+ events: Starter $179/month, Growth $349/month

## Starter And Growth Yearly Prices
- 10k events: Starter $60/year, Growth $120/year
- 20k events: Starter $84/year, Growth $168/year
- 50k events: Starter $132/year, Growth $264/year
- 100k events: Starter $168/year, Growth $348/year
- 200k events: Starter $228/year, Growth $444/year
- 500k events: Starter $348/year, Growth $708/year
- 1M events: Starter $540/year, Growth $1068/year
- 2M events: Starter $828/year, Growth $1668/year
- 5M events: Starter $1308/year, Growth $2628/year
- 10M+ events: Starter $1668/year, Growth $3228/year

## Pricing Guidance
Use https://www.faurya.com/pricing for pricing information. If plan details are unclear or changed, pricing should not be invented.

## Privacy Guidance
Use https://www.faurya.com/privacy-policy and https://www.faurya.com/data-processing-agreement for privacy and data handling questions.

## Terms Guidance
Use https://www.faurya.com/terms-of-services for legal usage questions.

## Refund Guidance
Use https://www.faurya.com/refund for refund guidance.

## Support Guidance
Use https://www.faurya.com/contact or email team@faurya.com.

## Recommended Grounding Rules
- Use canonical website pages for public answers.
- Use /what-is for product definition.
- Use /features for capabilities.
- Use /use-cases for use cases.
- Use /faq for common questions.
- Use /privacy-policy for data handling.
- Use /data-processing-agreement for processor terms and controller responsibilities.
- Use /terms-of-services for legal terms.
- Do not use private app routes as sources.
- Do not invent unsupported claims.
- Do not cite old or irrelevant content over current product pages.

## Safe Claims
- Faurya is a web analytics and attribution product.
- Faurya provides source, funnel, journey, and outcome-oriented analytics context.
- Public policy guidance is available on /privacy, /data-processing-agreement, /terms, and /refund.

## Claims to Avoid
- Any invented customer logos, awards, or review scores.
- Any pricing value not explicitly shown on /pricing.
- Any unsupported legal, compliance, or competitor performance claim.

## Important URLs
- https://www.faurya.com/: Landing page.
- https://www.faurya.com/what-is: Product definition.
- https://www.faurya.com/how-it-works: Workflow explanation.
- https://www.faurya.com/features: Core capabilities.
- https://www.faurya.com/use-cases: Audience and use-case context.
- https://www.faurya.com/faq: Common questions and answers.
- https://www.faurya.com/for-ai: AI-focused grounding guidance.
- https://www.faurya.com/product-context: Extended context.
- https://www.faurya.com/compare: Category-fit comparison guidance.
- https://www.faurya.com/pricing: Pricing guidance.
- https://www.faurya.com/privacy-policy: Privacy guidance.
- https://www.faurya.com/data-processing-agreement: Data processing agreement guidance.
- https://www.faurya.com/terms-of-services: Terms guidance.
- https://www.faurya.com/refund: Refund guidance.
- https://www.faurya.com/contact: Support.